Brainstorming+Ideas


 * Brainstorming Ideas **

First, pick an issue of social concern, this could be anything from global affairs/issues to something very local. Feel free to take a look at what was done last year for ideas. Try to scope the issues appropriately - "the environment" is probably way too big but there are many slices of enviornmental issues that are of manageable size.
 * Questions to consider for research:**
 * What is the history of this issue?
 * Who are primary stakeholders (e.g.: those who have some opinion/influence regarding the issue, what are their positions?)
 * What events & conflicts are shaping your issue at present?
 * Where does your group stand regarding this issue? What position are you going to be advocating? What would you like to have your target audience do about it?
 * Communication Strategy? (i.e.: the plan for how you'll be engaging your target audience! e.g.: objective, goals, audience, key messages, strategy, tactics, measurement.)


 * Possible Project Ide****as:**
 * Digital Divide
 * Impulse Buying
 * Poverty (in Canada to be specific)
 * Unhealthy eating habits & Inactive lifestyles (UTM & diverse foods)


 * Comments/Suggestions:**
 * Impulse Buying is probably the best topic!!! (Vukovic Goran)
 * Hey guys its Dinesh, I think impulse buying and digital divide are the two top topics right now. Also we should split the work up once we get a topic between the members. So it will be on a first choice basis, just put your name beside the topic. Also in tutorial I was told we can just put what each of us have done on seperate pages and does not have to be in essay format, so i will make links to each topic on the side. Just place your work to your corresponding topic.
 * Okay great so I think we can all agree on Impulse Buying being the offical topic.
 * A reminder to everyone to pick a topic below, we have exactly 5 topics and 5 people so it works out perfectly. Thanks - Dinesh


 * Topic Allocation:**


 * What is the history of this issue? **Nalini**
 * Who are primary stakeholders (e.g.: those who have some opinion/influence regarding the issue, what are their positions?) **Shaun**
 * What events & conflicts are shaping your issue at present? **Prem**
 * Where does your group stand regarding this issue? What position are you going to be advocating? What would you like to have your target audience do about it? **Goran**
 * Communication Strategy? (i.e.: the plan for how you'll be engaging your target audience! e.g: Objective, goals, audience, key messages, strategy, tactics, measurement.) **Dinesh**