Topic+Five


 * Communication Strategy **


 * Question to consider for research:**
 * Communication Strategy? ie. the plan for how you'll be engaging your target audience! (i.e.: Objective, goals, audience, key messages, strategy, tactics, measurement.)


 * Objectives **

To decrease the act of impulse buying by any amount by showing the deceitful tactics used by corporations and the impacts on consumers. Also demonstrate effective ways in which they can avoid making an impulsive purchase


 * Goals **


 * Our goal is to make consumers aware of their spending habits. A majority of spending occurs for items consumers did not initially want to buy.
 * Expose the tactics used by corporations to persuade consumers to buy more than they need.
 * Make consumers aware of their spending habits and help fix a growing problem of financial debt.
 * Audience **

Our target audience will focus on adults and young adults aged 18-30. This group uses their part time or full time jobs income they earn on a number of frivolous items at the mall,etc.


 * Key Message **


 * Our message is to promote self awareness. Awareness of what you spend on and how you spend it.
 * Corporations work with creditors such as major credit card companies to gain profits. Don’t lose money, be smart and be one step ahead of those that want your hard earned money.


 * Strategy **

Our strategy is to raise awareness on the issue of impulse buying. Impulse buying is rarely portrayed in media. By making consumers aware of these tactics used by corporations, people will become aware and make wiser choices when purchasing goods.


 * Tactics **


 * Media has incorporated a “buy everything and be cool” phenomenon of unintelligent spending. Media icons should be used to curb this preconceived phenomenon of becoming a “baller”. The majority of people in our society are struggling to make ends meet, especially in this poor economy.
 * Money managing tips through a Facebook group should be used to educate people about impulse buying.
 * Posters created to illustrate corporation tactics to get your money.
 * Videos to educate about the effects and prevention of impulse buying.
 * Interviews to expose the tactics used by corporations.